Kalderos Product Branding
overview
Kalderos' multi-sided platform provides solutions that serve each of the major stakeholders in the drug discount ecosystem. For this project the brand team partnered with product marketing to completely rebrand our products around our customers.
my role
Creative direction, Brand identity design, Brand strategy, Web design, Illustration, Project management
outcome
A new product brand and flexible visual identity system that allows each stakeholder to have a unique product experience while keeping things consistent and on-brand. The new product brand was rolled out in early 2023 and is implemented across the entire Kalderos suite of solutions as well as the marketing website. This effort resulted in unheard of 700% increase in website traffic.
The new product branding was implemented across the entire Kalderos platform and product suites.
The information architecture of the marketing website was completely redesigned, resulting in a new navigation that allows visitors to easily distinguish between product suites and solutions and quickly learn more about Kalderos' offerings.
To showcase how the Kalderos platform ingests, organizes and validates data sets, a new abstract visual language was created. This language is used across the website, in sales materials and in promotional videos.
Email templates, product fact sheets and product guides were updated to ensure consistency across every touchpoint for prospects as well as existing customers.
The complete go-to-market launch in early 2023 included an updated login experience (shown above), press release, prospect and existing customer emails, social ads, a blog post and a Kalderos-hosted webinar.
Team credits: Shannon McNary, Lee Zelenak, Jon Saxton, Allyson Moellenhoff, Desirina Frew, Mark Kosin, Amanda Guss